Articles & resources
We explore ideas, share learnings and analyze trends in software development, AI and technology.
How to Integrate a Telegram Bot (The Free Alternative to WhatsApp That Almost Nobody Takes Advantage Of)
WhatsApp dominates in LATAM, but it charges you per message and sets rules. Telegram is free, integrates in five minutes, and is the primary channel in many parts of the world. Here's when each one is convenient.
How to Integrate WhatsApp Cloud API Without a BSP (And Why Almost No One Explains It Well)
Most tutorials assume you need an intermediary that charges more, or they explain the old pricing model. Here's the direct version to Meta, with the real 2026 pricing.
Mi Seguro’s Breakthrough: 5,000 Organic Visits in Month One (30% Came from ChatGPT)
With 15 years in healthcare—including emergency response—our founder knew that in high-stakes systems, clarity beats complexity. That principle shaped Mi Seguro, a zero-ad, zero-hype insurance comparison portal that hit 5,000 organic visits in its first month. Here’s how.
“You’re giving me 40% of my traffic from ChatGPT”: Why that metric is misleading (and how to measure the real impact)
Someone told me proudly: “You’re sending me almost 40% of my traffic from ChatGPT.” It sounds amazing—until you realize it’s the exact point where the trouble starts, not where the story ends.
What Is GEO (Generative Engine Optimization)? How to Get Cited by ChatGPT
40% of organic traffic for our projects now comes from generative engines like ChatGPT. It’s not luck—we build content optimized to be cited by AI, not just indexed by Google.
Tontin-BETe Simulated the 2026 World Cup 20,000 Times: Here’s What the Math Says
We didn't ask the pundits or the bookies; we let the math decide. Tontin-BETe simulated the entire 2026 World Cup 20,000 times. Here is the outcome.
What Is Pair Programming? Why Two Heads Code Better (And Why We Chose That Name)
One keyboard, two developers, superior code. Pair Programming is the methodology we’ve practiced since our soyHenry days—and it’s why we named our studio after it. Now we pair with both humans and AI.
Bootcamp vs University: Why Academic Training Builds Better Engineers (A SoyHenry Graduate's Take)
I graduated from SoyHenry and don’t regret it—but after 15 years in healthcare with a university degree, I know both paths have distinct strengths. Neither replaces the other.
Custom Software Development Costs in Argentina for 2026: Real Pricing Ranges
Forget generic estimates—here are the real price ranges for custom software in Argentina, based on projects we’ve built and deployed. From MVPs to SaaS platforms, we break it all down with concrete numbers and industry benchmarks.
B2B SaaS Development: From MVP to Production (Real Case with Metrics)
Building a B2B SaaS isn’t the same as slapping together a web app. Here are the architectural decisions that separate products that scale from those that die in the MVP stage.
Telemedicine in Argentina: Technical Lessons from Building Segimed
Segimed is a production-ready telemedicine platform with WebRTC video calls, digital medical records, and interactive maps. Here’s the technical stack, architecture decisions, and why we made them.
AI Agents in Business: What They Are, What They Aren’t, and When They’re Worth It
Everyone calls a simple API wrapper an 'AI agent' these days. Let’s cut through the marketing hype and break down what a real AI agent is—and when it’s actually worth building.
RAG and Embeddings: How to Give Your LLM Access to Your Company’s Private Knowledge
Enterprise clients keep asking the same question: "How do I make the LLM use MY data instead of generic web results?" The answer is RAG. Here’s the breakdown.
Fine-Tuning LLMs: When It’s Worth It and When It’s Overkill
Fine-tuning is one of the most oversold AI techniques: expensive, complex, and often unnecessary. Here’s when it actually makes sense—and when RAG or a well-crafted prompt can solve the problem for a fraction of the cost.
Serious Programmatic SEO: How We Scaled a 8-Page Site to 175 Pages in Two Months
Two months ago, this very site had 8 indexable pages. Today, it has 175—all with unique, data-backed content that ranks. Here’s how we did it, why it worked, and when programmatic SEO makes sense for your business.
Web Security Without the Paranoia: 5 Repeated Mistakes in SMEs
OWASP Top 10 is a solid theoretical framework, but it often paralyzes SMEs. Here are the 5 concrete issues we see over and over in projects that go live without a second thought.
Custom CRM vs. SaaS (Salesforce, HubSpot, Pipedrive): How to Choose the Right Fit
The "Salesforce or custom-built" debate rarely ends well. Either you end up with an expensive CRM nobody uses, or you build something bespoke that quickly becomes unsustainable. Let’s cut through the noise and make the right call.
Reusable platforms: the engine behind 5 different verticals (and how to design them right)
When building your second or third product in a family (event CRM, real estate CRM, auto shop CRM), you realize 70% of the code is the same. There’s a right way—and a wrong way—to reuse it. Here’s the right way.
Why Next.js Is Our Default Stack (And When We Don’t Choose It)
Same stack powers public quote engines, internal CRMs, AI platforms, and premium European sites. It’s no coincidence. Here’s why Next.js + Supabase is our go-to—and when we opt for something else.
n8n Automation: When to Use It and When to Go Straight to Custom Code
Zapier, Make, and n8n excel at quick, code-free automation. But there’s a tipping point where custom development becomes faster, cheaper, and more reliable. Let’s break down when to stick with n8n and when to ditch the visual tools entirely.
Digital transformation without the jargon: what it really means for SMEs
Digital transformation is one of those buzzwords that now means nothing. When a real SME actually needs it, there are just three concrete things to focus on. Here’s the breakdown—no PowerPoint required.
How to Launch a Viable MVP: Nail One Thing Before Trying to Do Ten
The term MVP has been overused. Nowadays, anything halfway-done passes as an MVP. Let’s set the record straight and show you what a **real, market-ready MVP** looks like.
Cloud and DevOps for SMBs: Scalable Infrastructure Without Over-Engineering
Most SMBs don’t need Kubernetes. They need something that works, doesn’t crash when a big client shows up, and doesn’t break the bank on fixed costs. Let’s cut through the noise.
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